7 sinful signing mistakes small business owners make

When we think of marketing programs our minds are quickly drawn to social, print and broadcast media. Although these programs can be quite glitzy and create media and consumer buzz they overshadow an extremely impactful marketing program not often considered by managers and owners. It is the signage used at the brick and mortar store itself.

Signs in windows, on doors, over display racks or by the register are interpreted by the shopper to determine the quality of the merchandise or the management of the store. Sometimes only subliminally but always effective in relaying a message.

Whether your store is in a mall, strip center or stand alone, the same psychology of engaging a customer applies. Yet many stores fail to consider the image their signage conveys to the consumer.

Here are the seven worst messages commonly conveyed:

“We sell crap”.
“I don’t do enough business to hire a second employee”.
“This is not a serious business”.
“We keep most our doors locked because we do not trust you ”.
“Go to the bath room elsewhere”.
“Details don’t matter to us”.
“You are not welcome here”.

This is excerpted from “Send customers a positive message”, part of the “How to” series at getmaximpact.com, a website based in Rochester Hills, Mich., dedicated to business and individual growth.

Federal Reserve officials comments raises more questions than answers

Charles Evans, President of the Federal Reserve Bank of Chicago made headlines on Tuesday when he spoke at an Economic luncheon in Detroit. Covering all the broad array of subjects from the housing recovery to the labor market, Evens first came out firing with information about short term interest rates.

“We started to taper our asset purchases, but we indicated that the fed funds rate would be near zero for quite some time — quite likely well into 2015. Barring any changes to our outlook, this would translate into seven years in which short-term interest rates would be at their zero lower bound. But policy likely will need to remain highly accommodative for such a time to ensure we make adequate progress toward maximum employment and price stability — the two congressionally mandated goals for U.S. monetary policy”

The asset purchases he is specifically referring to is QE3, the latest in a round of bond purchases by the Fed to stimulate growth in the economy. Whether it has helped or not remains to be seen, however last summer, Ben Bernanke who was the heading the Fed hinted at stopping the program. This immediately had had an adverse effect on the markets, as the Dow went from 15,000 mark down to the low 14,000’s. In an effort to do damage control, a couple of days later Bernanke made a statement using the now famous term ‘tapering’. This word seemed to have a pacifying effect on the stock market as it began to continue its climb up to over the 16,000 point mark.

However, as the forth quarter of 2013 came around, Bernanke felt that there was enough positive data in the economy to justify the early tapering phase. Ten billion a month would be taken off the initial per month policy of 85 Billion dollar bond purchases.

Unfortunately a consequence of this action is to see interest rates rise as a logical next step. This has caused fear in the markets, because since the 08’ crash, equities and foreign direct investment have been low risk/high reward avenues to make some money off the top. As a result of the tapering and implications of rising interest rates, investors have been pulling out of equities and emerging markets.

According to a Businessweek Report. Global investors pulled $6.3 billion from developing-nation stocks in the week through Jan. 29, the biggest outflow since August 2011, according to Barclays Plc, citing data from EPFR Global. The MSCI Emerging Markets Index declined 0.8 percent to 919.48 and has fallen 8.3 percent this year.

As a result, January has been anything but good, the Dow has seen around a 1,200 point drop, with fears of contagion rippling through the markets. So it stands to reason that based on past behavior the Fed would try to make a publicized statement in order to put investors at ease. Which is perfectly understandable, however it just raises some questions of the actual credibility of the statement itself. Some questions being.

What credibility does Mr. Evans have to his word now? Did anyone see a pinky swear? No, well then if the assumption is he is saying that just so the markets can hear it, then what are the negative repercussions if the Fed does in fact have to raise interest rates before 2016?

If this trying to deflect the eventual rise of interest rates, what is the importance of rising rates in relation to the stability in the markets? Would keeping them so low have an equally detrimental effect? And finally, Why wouldn’t the newly appointed Fed chairman Janet Yellen not use this opportunity to come out and make this statement? Wouldn’t such a statement in the face of crisis assert her new position as the head of the Federal Reserve.

35 years of experience offered to you free of charge

Part 1

Why I Wrote Win-Win

Having spent more than 35 years deep in the trenches of developing cross-sector partnerships and cause marketing campaigns with the nonprofit, for-profit, education and government sectors, I have learned what works and what doesn’t. I have developed partnerships – from a local two-person art program, a three-county children’s magazine, regional and national campaigns for Fortune 500 corporations, to cause marketing for an international sports organization, and all sizes and variations in between. I have experienced people in all types of organizations working together. And through it, all I have developed a step-by-step, proven process to planning and implementing successful cross-sector partnerships.

Beginning with my first job at Cedar Point, the world’s largest pure amusement park in Sandusky, Ohio, where I developed a relationship with the state-sponsored Ohio Travel Council, I discovered the many benefits of bringing different sectors together in a mutually rewarding relationship. A few years later, I was hired by Marriott Corporation as Public Affairs Manager and given the task (at age 25) to design the opening promotion of its largest project in history: the family entertainment center Marriott’s Great America in Santa Clara, California. It was here where I conceived and directed my first comprehensive cross-sector partnership campaign, which I define as a partnership between two or more partners from the nonprofit, for-profit, education and government sectors, with the March of Dimes. This campaign raised $2.5 million (and in 1976 that was a lot of money!), 40% more than ever been raised by the March of Dimes Chapters West.

Through the challenges, opportunities and understanding gained through this relationship, the main theme of my career was set: cross-sector partnerships provide more benefit to all the partners than each could have ever accomplished alone.

From those early experiences and beyond, in my work as Public Relations Director of the United States Olympic Committee, to the founding of The William Bentley Agency, an integrated public relations/marketing agency, to the honor of serving as director of marketing & communications for the American Red Cross (San Francisco) Bay Area chapter, to my current role as Founder/CEO of Bruce W. Burtch, Inc., a cross-sector partnership consulting and training firm, each role and relationship along this path have created a foundation of knowledge that I wanted to share.

I wrote this guidebook because I have seen thousands of organizations from all sectors struggling through the recent economic times. I have seen and still see a lot of pain and a need for help and real answers. Yet I know from experience that there is an extraordinary amount of opportunity lying in wait for the right combination of partners, on any issue, in any sector, in any small town or metropolitan city, in any corner of the world. Cross-sector partnerships can be extraordinarily successful when these partners join together for their individual and mutual success, while focusing on creating benefit for the greater good.

Win-Win for the Greater Good is a guidebook, not an overview, not a nice collection of stories. My goal is to take years of experience in developing partnerships between all sectors and provide you with the blueprint, the materials and the tools that will guide you in developing highly successful, highly profitable cross-sector partnerships. Here you will find information from the very basic to more challenging concepts. Each reader comes to this guidebook with different experiences and different levels of expertise.

In 1978, I was asked by the president of a large foundation what I wanted to do with my life, and almost without thinking I said, “I want to do well by doing good”. He leaned back in his chair, laughed heartedly and replied, “I’ve never seen anybody do that before.” That very phrase to “do well by doing good” has been my personal mantra and foundation of my work from that minute forward. From the bottom of my heart I believe that doing good is the necessary prerequisite for doing well. Doing good benefits everything you do and everything you are. Doing good and doing well can best be accomplished through win-win partnerships.

The 7 benefits of video blogging

A Video Blog, also known as a “vlog” is a clever way to increase brand awareness, gain a greater following and most importantly, generate additional business. If vlogging is not yet a part of your digital marketing strategy, it’s time to jump on the video blogging wagon.

The 7 benefits of Video Blogging:

1. Good for your SEO strategy.

YouTube is the second largest search engine after Google. That means potential customers are more likely to search for a service, product or information on YouTube, than they are on Yahoo or Bing. See more from this awesome infographic. When you post a video, and somebody is searching for that subject, it will likely show up in a search engine if you have optimized it correctly. SEO quick tip: You can embed your video on your website and transcribe it increasing your chances to include the important keywords mentioned in the video.

2. Develops trust.

When a follower watches you in a video, he begins to feel like he knows you, delivering a sense of trust. People by nature are more inclined to use a company for business when they are able to put a face to a name. Even more so, if they already know how you talk and have seen you “in action”.

3. 2 minutes provides concise, quick information.

As a general rule, savvy marketers know to keep videos under the 2 minute mark, as to not lose the attention of the viewer. People are more likely to click on a video blog over a written one because it requires less effort to watch than it does to read, while still delivering the same results.

4. People are visual.

People prefer to see something visually over reading content (which forces them to use their imagination). By providing the visual stimulation, you require viewers to do one less thing.

5. Videos generate more shares than any other type of posts.

If you want something to go viral, a video blog is the key. Currently, the most shared and “liked” content on Facebook is videos followed by pictures followed by articles.

6. Excellent for How-Tos or tutorials.

Again, since people learn best visually, videos are a great platform to teach your customers something new. Video how-to’s give your viewers the chance to see exactly how something is done and to pause or rewind when needed.

7. Generate income from your videos on YouTube.

YouTube allows you to monetize your videos by permitting YouTube to place ads in the video. Ads are always content appropriate and if you generate high viewership, you can make anywhere from $0.01 to $2.00 per 1000 hits from YouTube!

Bill Gates Quotes – The Best Quotes for Life and Business

Bill Gates is one of the most well known and sought after entrepreneurs in the world. He’s been at the top of the Forbes’ Richest People in the World list for many decades now. As such a high profile individual, entrepreneurs and now philanthropist, it’s no wonder why so many people are searching for “Bill Gates Quotes” on the internet.

Seeking out quotes from your favorite celebrities, athletes and individuals around the world is a great way to get inspired and put you back on the right path in whatever it is you are trying to achieve.

I’ve written a 1,200 word post on my favorite Bill Gates quotes and what they’ve meant personally for myself and my business. Now it’s time for you to look through some of Bill’s greatest quotes below and see which of them are your favorites and apply to your currently lifestyle and business.


“Success is a lousy teacher. It seduces smart people into thinking they can’t lose.”
– Bill Gates

“It’s fine to celebrate success but it is more important to heed the lessons of failure.”
– Bill Gates

“If you can’t make it good, at least make it look good.”
– Bill Gates

“Technology is just a tool. In terms of getting the kids working together and motivating them, the teacher is the most important.”
– Bill Gates

“I believe that if you show people the problems and you show them the solutions they will be moved to act.”
– Bill Gates

“Your most unhappy customers are your greatest source of learning.”
– Bill Gates

“I’m a great believer that any tool that enhances communication has profound effects in terms of how people can learn from each other, and how they can achieve the kind of freedoms that they’re interested in.”
– Bill Gates

“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.”
– Bill Gates

“As we look ahead into the next century, leaders will be those who empower others.”
– Bill Gates

“I really had a lot of dreams when I was a kid, and I think a great deal of that grew out of the fact that I had a chance to read a lot.”
– Bill Gates

“Just in terms of allocation of time resources, religion is not very efficient. There’s a lot more I could be doing on a Sunday morning.”
– Bill Gates

“If GM had kept up with technology like the computer industry has, we would all be driving $25 cars that got 1,000 MPG.”
– Bill Gates

“At Microsoft there are lots of brilliant ideas but the image is that they all come from the top – I’m afraid that’s not quite right.”
– Bill Gates

“I think it’s fair to say that personal computers have become the most empowering tool we’ve ever created. They’re tools of communication, they’re tools of creativity, and they can be shaped by their user.”
– Bill Gates

“We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don’t let yourself be lulled into inaction.”
– Bill Gates

Hotel Great Value for Your Best Significant Dehradun Excursion

In the event that you are planning to take an occasion in Dehradun or you need to go there on organization business, you will be more than fulfilled to uncover out there are numerous Resorts in Dehradun readied to welcome you as one of their guests. Shockingly better, you can place a great page that permits you to assess distinctive Dehradun hotels, their answers and their charges.

Dehradun is the financing of the state of Uttrakhand in the northern Indian. This town is well-known for the Woodlands Analysis Institution and the Indira Gandhi Nationwide Woodlands Academia. It is well-known for the vacationer area which is differentiated into five ranges like qualities, exercises, safe house, historical centers and associations. There is broad fluctuates high-class of hotels in Dehradun for vacationer to remain and experience the engagingness of the town. Get high-class stay with hotel Dehradun.

The best perspective about looking hotel great value utilizing the web is that you can just see more gives and you get the chance to make the most prompted decision about where you will be contributing your deliberations and exertion and how you will be putting your trade in for cold hard currency Dehradun.

As it is the town is interfaced with all the critical places consequently running across budget hotels in Dehradun is extremely straightforward. Rio Resort is the positions where you get the great remain that is not too a long way from town of Dehradun. It is the position where you get the true qualities style could be found close to the settlement. As town is overall joined through air, road and railroad so from Delhi to Dehradun one can accomplished through rapidly. From the jaunty Allow runway terminal Rio hotel is only 25km away you can either take transport or look for the administrations of taxi to accomplish over yonder.

Besides, we guide you to search for hotel great value sentiments before you decide to make any booking on the grounds that thusly you can see what other individuals much the same as you need to say in regards to a certain hotel. In return you can take enough a chance to make a couple of terms yourself once you return from your Dehradun travel with the goal that different voyagers will know which hotels are the best and which hotels they ought to avert.

As everybody need to stay in high-class with a savvy value, the best decision is hotel great value which gives high-class while keeping up you in value range. One who likes attributes Rio hotel is the best position to look at. In high-class hotels you will find all the awesome extravagances and different variables of accommodation yet hotel great value is the stand out which provides for you extravagance, comfort and the best perspective is to delight of the fantastic assessments of the Himalayas which different hotels can’t offer you.

Better store signs, stop telling customers you sell crap

During the 1970s Detroit based Kmart had the tagline “Satisfaction Always”. At the time their biggest retailing rival was Chicago’s Sears who had a similar trademark, “Satisfaction Guaranteed”. Both mottoes created a consumer impression that they would be happy with their purchase or they could get their money back. Analysts believed this impression helped the two companies grow.

They were probably correct as both chains diverted from these promises in the 1980s and both would falter, eventually merging in 2003.

Many small businesses and managers within larger companies send an opposite message to potential customers. Instead of instilling confidence they send a subliminal message that says, “I sell crap.”


They put a sign on the door or near the checkout declaring unequivocally there will be no refunds or exchanges. In other words once they have your money they will keep it no matter what.

The signs are often worded “no refunds or exchanges”, “all sales final”, “refunds only with receipts in x days.”

The consumer sees this as a buyer beware message and they will definitely think twice before opening their wallet.

Instead of these signs consider signs that let the customer know you stand behind what you sell. Provide a way for them to get a refund should they so desire. Sure some will take advantage of you but how many sales will you give up to prevent one unscrupulous customer?

Advantages of Getting Orthodontics Attention

A specialized dentist supplying comprehensive dental solutions with a well-equipped clinic might help your families in several ways. With the help of this kind of infrastructure along with a full-cranial beam worked out tomography technology, an insightful diagnosis can be performed which is capable of supplying super correct 3D photos for better prognosis. This would assist in getting very best treatments although minimizing the pain and difficulty involved in such kind of surgeries. The ambience is yet another crucial factor since the basic of cleanliness should be maintained in the center. Oral Surgery and Maxillofacial takes such aspects into consideration and provide the best facilities, proper assistance and helpful environments combined with best treatment options available.

Dr. David Turbyfill is actually fully equipped with the latest engineering and national infrastructure that an oral surgeon demands for achieving his duties and having our oral surgeries easily. Most of the incidences are effectively taken attention inside the center itself. Nonetheless, there is also a need for some patients to stay inside the hospital for his or her treatment. The particular evaluation along with diagnosis will be presented to the sufferer so that he or she becomes psychologically prepared for the actual operation and the risks included. The expert attitude will take care that most the points equally after and throughout the surgery is briefed properly towards the patient obviously. Even though there is nothing as such to worry of, the particular dental professionals are always all set for the concerns of the patients, especially during the medical procedures. Sedative medicine is also offered in case in order to case foundation so that the dental office can perform the surgical treatments with ease and comfort for the patient.

The oral physician is synonymously called maxillofacial surgeons. Any kind of facial or jaw penile deformation whether it’s delivered or have stimulated because of a fatal accident will be treated with utmost care. It really is understood that facial deformity of any rate hampers the actual self-confidence of a particular person and furthermore effects his social tendencies. An injury can also severely impact the all round functioning with the mouth area, teeth & Jaw thereby causing a obstacle. To overcome and avoid all these problems and at the same time frame maintain a strong oral health, speak to an oral physician. The surgeon makes sure that all your soreness and problems are looked after and as an integral part of his obligation treats you with highest care and also affection.

Dr. David Turbyfill conceptualized a business task which is quite definitely sensitive to patient’s essentials wherein the maintenance of good well being of an person is the key. Right here a good expert presents a reasonable scheme for his specialist fees for the individuals who have restricted resources of contacting an excellent specialist physician and consequently comes to any consensus. This benefits both parties because the patient gets an expert viewpoint and the surgeon gets a chance to target the size. The only thing you need to do is lookup over the web and get touching the nearest available surgeon and you get immediate expert advice to cure your illness. If necessary the actual oral doctor can also handle you via virtual clinic. Believe it; the help are remarkable and advantageous from the web to dental medical center.

Design a Business Logo – Creation and Style of Brand Could Be a Part of Graphic Design

In the company world, demand for brand style services is progressively growing as businesses are attempting to become visually appealing. Whether or not you’re running a business or providing a private service, to draw in additional customers you need to provides a operate on to your business. Having a custom-built brand identity would assist you to achieve additional customers. It’ll boost your image within the market. Services of graphic style firms can certainly meet your desires.
You need to think about few things, before discussing your necessities with a brand designer. Choose an organization that’s familiar for providing efficient answer. it might be knowing take the services of an organization familiar for its performance and responsibility. Choose an organization that’s sure by shoppers and includes a satisfactory performance record. It’s continually recommended to urge the services of Associate in nursing previous and sure company despite of their high charges.
Creation and style of brand could be a part of graphic design that has become highly regarded in recent years. Before choosing an organization or a personal designer, do bear all the out there specifications and choices. a decent graphic style company can allow you to specify and discuss your actual necessities. Once they get all needed details, their designers can try and develop the most effective attainable custom-built brand for your business. Pick an organization wherever you get to move with the designer at varied phases of coming up with. This may certify that the brand is obtaining designed as per your necessities and any amendment if needed is completed timely. Most of the brand style firms have their own websites wherever details regarding all their services square measure provided. You’ll be able to bear a company’s web site wherever details regarding the packages offered by them square measure given.
Before creating any investments, the general public square measure skeptical regarding the result. Check the credentials of an organization before taking their services. Choose an organization that may manage many similar comes like brochures or business card in order that all of your desires will be consummated by them and you do not got to take the services of the other company. A custom-built package offers varied styles of brand style services at an inexpensive value. One will get confused whereas choosing a graphic style company considering the big range of firms concerned during this field however if you follow all the rules you’ll be able to manage to relinquish your business a whole makeover.

Lutes Casino is a fun place in Yuma

If you’ve been to Wall Drug in Souh Dakota, you know the spirit of Lutes Casino in Yuma, Arizona. It’s the state’s oldest pool hall, but who wants to play pool when there is so much to eat and look at. Yes, that is an old cowboy boot plunging through the ceiling and a plane gliding overhead. Suspended from the ceiling are a full sized Signal Gas sign and a sign for Western Union. Wall art, ceiling art, and standing curiosities give the casino a weird-dream ambiance. Lutes describes the art as “early eclectic. If that is too fancy a term, just think “interesting junk.”

Confusing and baffling eye candy is a great setting for live music pounding out of the piano and a happy-go-lucky Bob wandering around with badges proclaiming “I said ‘no’ to Bob. (I said “yes” but got a badge anyway, but no free beer.)

Lots of locals, lots of travelers, even a few kids smiling and bonding and proud to be “where the elite eat.”

So what’s to eat? Just like a kid, I can never decide if I want a hot dog or a hamburger. Lutes has solved this culinary confusion by offering a hot dog cheese burger with or without hot sauce. Add chili cheese fries, and you will know you have had a meal. Potato tacos have a cult following,, so order one for the table and pass it around.

Lutes is one of those fun places where you can take the kids. Men can feel safe from outlaws and pool cheaters because the men’s room has a window configured so the user can keep his eye on the room. Ladies must take their chances, but in the spirit of the Old West, ladies are a protected species, especially if they say ‘no’ to Bob.

As a companion to your Wall Drug tee-shirt, or to start a collection, buy the Lutes tee shirt. People who know Lutes will be sure to stop and say “howdy” even if you are cruising the Greek islands.