7 sinful signing mistakes small business owners make

When we think of marketing programs our minds are quickly drawn to social, print and broadcast media. Although these programs can be quite glitzy and create media and consumer buzz they overshadow an extremely impactful marketing program not often considered by managers and owners. It is the signage used at the brick and mortar store itself.

Signs in windows, on doors, over display racks or by the register are interpreted by the shopper to determine the quality of the merchandise or the management of the store. Sometimes only subliminally but always effective in relaying a message.

Whether your store is in a mall, strip center or stand alone, the same psychology of engaging a customer applies. Yet many stores fail to consider the image their signage conveys to the consumer.

Here are the seven worst messages commonly conveyed:

“We sell crap”.
“I don’t do enough business to hire a second employee”.
“This is not a serious business”.
“We keep most our doors locked because we do not trust you ”.
“Go to the bath room elsewhere”.
“Details don’t matter to us”.
“You are not welcome here”.

This is excerpted from “Send customers a positive message”, part of the “How to” series at getmaximpact.com, a website based in Rochester Hills, Mich., dedicated to business and individual growth.

Federal Reserve officials comments raises more questions than answers

Charles Evans, President of the Federal Reserve Bank of Chicago made headlines on Tuesday when he spoke at an Economic luncheon in Detroit. Covering all the broad array of subjects from the housing recovery to the labor market, Evens first came out firing with information about short term interest rates.

“We started to taper our asset purchases, but we indicated that the fed funds rate would be near zero for quite some time — quite likely well into 2015. Barring any changes to our outlook, this would translate into seven years in which short-term interest rates would be at their zero lower bound. But policy likely will need to remain highly accommodative for such a time to ensure we make adequate progress toward maximum employment and price stability — the two congressionally mandated goals for U.S. monetary policy”

The asset purchases he is specifically referring to is QE3, the latest in a round of bond purchases by the Fed to stimulate growth in the economy. Whether it has helped or not remains to be seen, however last summer, Ben Bernanke who was the heading the Fed hinted at stopping the program. This immediately had had an adverse effect on the markets, as the Dow went from 15,000 mark down to the low 14,000’s. In an effort to do damage control, a couple of days later Bernanke made a statement using the now famous term ‘tapering’. This word seemed to have a pacifying effect on the stock market as it began to continue its climb up to over the 16,000 point mark.

However, as the forth quarter of 2013 came around, Bernanke felt that there was enough positive data in the economy to justify the early tapering phase. Ten billion a month would be taken off the initial per month policy of 85 Billion dollar bond purchases.

Unfortunately a consequence of this action is to see interest rates rise as a logical next step. This has caused fear in the markets, because since the 08’ crash, equities and foreign direct investment have been low risk/high reward avenues to make some money off the top. As a result of the tapering and implications of rising interest rates, investors have been pulling out of equities and emerging markets.

According to a Businessweek Report. Global investors pulled $6.3 billion from developing-nation stocks in the week through Jan. 29, the biggest outflow since August 2011, according to Barclays Plc, citing data from EPFR Global. The MSCI Emerging Markets Index declined 0.8 percent to 919.48 and has fallen 8.3 percent this year.

As a result, January has been anything but good, the Dow has seen around a 1,200 point drop, with fears of contagion rippling through the markets. So it stands to reason that based on past behavior the Fed would try to make a publicized statement in order to put investors at ease. Which is perfectly understandable, however it just raises some questions of the actual credibility of the statement itself. Some questions being.

What credibility does Mr. Evans have to his word now? Did anyone see a pinky swear? No, well then if the assumption is he is saying that just so the markets can hear it, then what are the negative repercussions if the Fed does in fact have to raise interest rates before 2016?

If this trying to deflect the eventual rise of interest rates, what is the importance of rising rates in relation to the stability in the markets? Would keeping them so low have an equally detrimental effect? And finally, Why wouldn’t the newly appointed Fed chairman Janet Yellen not use this opportunity to come out and make this statement? Wouldn’t such a statement in the face of crisis assert her new position as the head of the Federal Reserve.

35 years of experience offered to you free of charge

Part 1

Why I Wrote Win-Win

Having spent more than 35 years deep in the trenches of developing cross-sector partnerships and cause marketing campaigns with the nonprofit, for-profit, education and government sectors, I have learned what works and what doesn’t. I have developed partnerships – from a local two-person art program, a three-county children’s magazine, regional and national campaigns for Fortune 500 corporations, to cause marketing for an international sports organization, and all sizes and variations in between. I have experienced people in all types of organizations working together. And through it, all I have developed a step-by-step, proven process to planning and implementing successful cross-sector partnerships.

Beginning with my first job at Cedar Point, the world’s largest pure amusement park in Sandusky, Ohio, where I developed a relationship with the state-sponsored Ohio Travel Council, I discovered the many benefits of bringing different sectors together in a mutually rewarding relationship. A few years later, I was hired by Marriott Corporation as Public Affairs Manager and given the task (at age 25) to design the opening promotion of its largest project in history: the family entertainment center Marriott’s Great America in Santa Clara, California. It was here where I conceived and directed my first comprehensive cross-sector partnership campaign, which I define as a partnership between two or more partners from the nonprofit, for-profit, education and government sectors, with the March of Dimes. This campaign raised $2.5 million (and in 1976 that was a lot of money!), 40% more than ever been raised by the March of Dimes Chapters West.

Through the challenges, opportunities and understanding gained through this relationship, the main theme of my career was set: cross-sector partnerships provide more benefit to all the partners than each could have ever accomplished alone.

From those early experiences and beyond, in my work as Public Relations Director of the United States Olympic Committee, to the founding of The William Bentley Agency, an integrated public relations/marketing agency, to the honor of serving as director of marketing & communications for the American Red Cross (San Francisco) Bay Area chapter, to my current role as Founder/CEO of Bruce W. Burtch, Inc., a cross-sector partnership consulting and training firm, each role and relationship along this path have created a foundation of knowledge that I wanted to share.

I wrote this guidebook because I have seen thousands of organizations from all sectors struggling through the recent economic times. I have seen and still see a lot of pain and a need for help and real answers. Yet I know from experience that there is an extraordinary amount of opportunity lying in wait for the right combination of partners, on any issue, in any sector, in any small town or metropolitan city, in any corner of the world. Cross-sector partnerships can be extraordinarily successful when these partners join together for their individual and mutual success, while focusing on creating benefit for the greater good.

Win-Win for the Greater Good is a guidebook, not an overview, not a nice collection of stories. My goal is to take years of experience in developing partnerships between all sectors and provide you with the blueprint, the materials and the tools that will guide you in developing highly successful, highly profitable cross-sector partnerships. Here you will find information from the very basic to more challenging concepts. Each reader comes to this guidebook with different experiences and different levels of expertise.

In 1978, I was asked by the president of a large foundation what I wanted to do with my life, and almost without thinking I said, “I want to do well by doing good”. He leaned back in his chair, laughed heartedly and replied, “I’ve never seen anybody do that before.” That very phrase to “do well by doing good” has been my personal mantra and foundation of my work from that minute forward. From the bottom of my heart I believe that doing good is the necessary prerequisite for doing well. Doing good benefits everything you do and everything you are. Doing good and doing well can best be accomplished through win-win partnerships.

The 7 benefits of video blogging

A Video Blog, also known as a “vlog” is a clever way to increase brand awareness, gain a greater following and most importantly, generate additional business. If vlogging is not yet a part of your digital marketing strategy, it’s time to jump on the video blogging wagon.

The 7 benefits of Video Blogging:

1. Good for your SEO strategy.

YouTube is the second largest search engine after Google. That means potential customers are more likely to search for a service, product or information on YouTube, than they are on Yahoo or Bing. See more from this awesome infographic. When you post a video, and somebody is searching for that subject, it will likely show up in a search engine if you have optimized it correctly. SEO quick tip: You can embed your video on your website and transcribe it increasing your chances to include the important keywords mentioned in the video.

2. Develops trust.

When a follower watches you in a video, he begins to feel like he knows you, delivering a sense of trust. People by nature are more inclined to use a company for business when they are able to put a face to a name. Even more so, if they already know how you talk and have seen you “in action”.

3. 2 minutes provides concise, quick information.

As a general rule, savvy marketers know to keep videos under the 2 minute mark, as to not lose the attention of the viewer. People are more likely to click on a video blog over a written one because it requires less effort to watch than it does to read, while still delivering the same results.

4. People are visual.

People prefer to see something visually over reading content (which forces them to use their imagination). By providing the visual stimulation, you require viewers to do one less thing.

5. Videos generate more shares than any other type of posts.

If you want something to go viral, a video blog is the key. Currently, the most shared and “liked” content on Facebook is videos followed by pictures followed by articles.

6. Excellent for How-Tos or tutorials.

Again, since people learn best visually, videos are a great platform to teach your customers something new. Video how-to’s give your viewers the chance to see exactly how something is done and to pause or rewind when needed.

7. Generate income from your videos on YouTube.

YouTube allows you to monetize your videos by permitting YouTube to place ads in the video. Ads are always content appropriate and if you generate high viewership, you can make anywhere from $0.01 to $2.00 per 1000 hits from YouTube!

Bill Gates Quotes – The Best Quotes for Life and Business

Bill Gates is one of the most well known and sought after entrepreneurs in the world. He’s been at the top of the Forbes’ Richest People in the World list for many decades now. As such a high profile individual, entrepreneurs and now philanthropist, it’s no wonder why so many people are searching for “Bill Gates Quotes” on the internet.

Seeking out quotes from your favorite celebrities, athletes and individuals around the world is a great way to get inspired and put you back on the right path in whatever it is you are trying to achieve.

I’ve written a 1,200 word post on my favorite Bill Gates quotes and what they’ve meant personally for myself and my business. Now it’s time for you to look through some of Bill’s greatest quotes below and see which of them are your favorites and apply to your currently lifestyle and business.


“Success is a lousy teacher. It seduces smart people into thinking they can’t lose.”
– Bill Gates

“It’s fine to celebrate success but it is more important to heed the lessons of failure.”
– Bill Gates

“If you can’t make it good, at least make it look good.”
– Bill Gates

“Technology is just a tool. In terms of getting the kids working together and motivating them, the teacher is the most important.”
– Bill Gates

“I believe that if you show people the problems and you show them the solutions they will be moved to act.”
– Bill Gates

“Your most unhappy customers are your greatest source of learning.”
– Bill Gates

“I’m a great believer that any tool that enhances communication has profound effects in terms of how people can learn from each other, and how they can achieve the kind of freedoms that they’re interested in.”
– Bill Gates

“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.”
– Bill Gates

“As we look ahead into the next century, leaders will be those who empower others.”
– Bill Gates

“I really had a lot of dreams when I was a kid, and I think a great deal of that grew out of the fact that I had a chance to read a lot.”
– Bill Gates

“Just in terms of allocation of time resources, religion is not very efficient. There’s a lot more I could be doing on a Sunday morning.”
– Bill Gates

“If GM had kept up with technology like the computer industry has, we would all be driving $25 cars that got 1,000 MPG.”
– Bill Gates

“At Microsoft there are lots of brilliant ideas but the image is that they all come from the top – I’m afraid that’s not quite right.”
– Bill Gates

“I think it’s fair to say that personal computers have become the most empowering tool we’ve ever created. They’re tools of communication, they’re tools of creativity, and they can be shaped by their user.”
– Bill Gates

“We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don’t let yourself be lulled into inaction.”
– Bill Gates

Natural Remedy Skin Cleansers

As a skin care specialist with a medical background, I wanted to be sure I wasn’t missing something, so I took my son to a dermatologist. It was just as I expected. He sent us home with a bunch of creams and ointments to try.

And I knew the terrible truth:

“All Those Smelly Creams and Remedies Worked – For Awhile… But The Eczema Came Back Even Worse!”

The eczema seemed hell-bent on vengeance for every thick cream and goopy ointment we tried – so I did something I thought I’d never try, but I felt like I owed it to my son to give him a better chance at fighting this condition than I ever had…

“How a Natural Remedy Helped Cure My Son’s Eczema – Permanently!”

I knew from growing up with eczema that the root cause is NOT a skin disease – it’s an issue with the immune system that causes everyday things to make the skin flare up.

So even though I was hopeful that all those greasy creams and ointments would help, I knew the truth — they were just masking the problem.

“Because the problem is INSIDE the body – doesn’t it make sense that the eczema CURE would come from INSIDE the body, too?”

That’s when I called upon my interest in natural healing and herbal remedies to see if I could create something that would help ease my son’s skin irritation, itching and redness.

“I had no idea that these small adjustments would not just completely clear up his eczema – but that they would get rid of it PERMANENTLY! ”

Not only that, but after days of trying these simple changes, my son told me:
. He felt like he had more energy to run and play at school.
. He was doing better in class without being distracted by annoying itching.
. He was calmer, more carefree and funny – just like a child should be!
. He made friends more easily and felt happier overall because people weren’t staring because of his “disease”.

I noticed that trying these changes myself added some more benefits that, at my age, I thought I’d never experience again:
. Greater vitality and energy throughout the day (no more caffeine crashes!)
. Softer, smoother skin – and an end to that dreaded winter itch!
. Better digestion and less of a feeling of “bloating” and fatigue.

“It’s Possible to Rid Yourself of the Irritation and the Embarrassment! You Don’t Have to Live with Eczema Any Longer!”

I’ve wrote down my experience in a new guide called “Eczema Free Foreverâ„¢”. It contains everything you need to know to clear up eczema – from the inside out!

Plus, these are changes that ANYONE can do — you don’t need to be a doctor or a “nutrition nut”. You just need to have a strong desire to be rid of long-sleeve-loving eczema, once and for all.
But don’t just take my word for it, read for yourself what just some of our many satisfied customers have to say about “Eczema Free Foreverâ„¢”:

B.C. bars open extended hours for men's gold medal hockey game (4 a.m. Feb 23)

The B.C. government has done hockey fans a favour and allowed pubs and bars to extend their opening hours so fans can watch the Olympic men’s hockey medal games live from their favourite bar stools. There’s just one catch: No beer.

The bronze medal game starts at 7 a.m. on Saturday, Feb. 22. Bars and pubs can open as early as 6 a.m., but they can’t serve alcohol until 9.

The puck drops for the gold medal game at 4 a.m. on Sunday, Feb. 23. Bars will be able to stay open all night long on Saturday through to the end of the game on Sunday morning, but they’ll have to stop serving liquor at the usual time. And if you’re thinking you’ll just load up at last call, think again – staff will be required to take any unfinished alcohol away from you 30 minutes after the end of liquor service hours.

So, will the games be the same with a seltzer water instead of a beer? As long as Canada’s playing for the gold, you can bet there will be plenty of fans decked out in Canada hockey jerseys who settle in for a long night (and early morning) of cheering on the boys in red. Go Canada Go!

Oriental Shemales On Webcams Pique The Interest Of The Inquisitive Types

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Alaska Airlines sponsors flights for foodies Taste Washington contest

Alaska Airlines is offering foodies a chance to win a flight to the Emerald City to sample some mighty fine fare. The official airline of Taste Washington which takes place March 29 and 30, 2014, Alaska is has launched an online sweepstakes for foodies and wine enthusiasts to score a trip for two to Seattle, including roundtrip airfare, hotel accommodations and admission to the two-day event held at CenturyLink Field Event Center that will feature more than 200 Washington wineries and 70 Seattle-area restaurants. The contest ends March 20 and two winners will be selected at random and notified on March 21. To enter and review complete contest rules*, visit www.facebook.com/AlaskaAirlines.

“Great food is part of every adventure and there’s no better place to experience Northwest wines and foods than by visiting Taste Washington,” said Joe Sprague, Alaska Airlines’ vice president of marketing. “Alaska Airlines has a long tradition of supporting local businesses by serving a variety of high-quality Washington products like Beecher’s cheese, La Panzanella Crackers and Tim’s Cascade Chips onboard our flights.”

The airline will have official booths at the “Taste of Washington at 30,000 feet,” where visitors can experience the carrier’s new main cabin premium wine made by Canoe Ridge and enjoy samples from the airline’s signature fruit and cheese plate. An additional lounge will be dedicated to Alaska Airline Visa cardholders who will be able to sample reserve wines from some of the most prestigious labels in Washington, including DeLille Cellars, Dunham Cellars, Dusted Valley, Va Piano Vineyards and Sparkman Cellars. Guests will also enjoy hors d’oeuvres prepared by John Howie, the award-winning chef owner of Seastar Restaurant and Raw Bar and John Howie Steak, and winner of Alaska Airlines’ 2013 Copper Chef Cook-off.

Alaska Airlines offers daily nonstop service to some great wine regions such as Walla Walla, Pasco/Tri-Cities and Yakima, Wash.; Portland and the Willamette Valley, Ore.; and San Francisco and Santa Rosa, CA. And get this, wine lovers can check one case of wine for free on flights departing from Pasco/Tri-Cities, Santa Rosa, Walla Walla and Yakima. Learn more about the Washington Taste and Tote program at www.tasteandtote.com/default.asp.

For a chance to try your luck in the foodie flight sweepstakes go to www.facebook.com/AlaskaAirlines. You must submit your entry by the end of day March 20, 2014.

If you do win a flight to Seattle you might want to view the video to see how to get around the Emerald City.

The Cyprus Company Formation Described

Tablet together with call office helps you to handle your business, as well as make calls in your kin all far and wide. These types of make the gadget significantly more advantageous and basic for us to supervise. Because of particular creative feature it has picked up tremendous imperatives in the commercial. Framing a company abroad comes with numerous checks and prizes. The awards are fiscally lucrative as the dangers might go from a break of expense law that will be a genuine crime to a bad luck of cash by way of a hazardous seaward infirmary. With a sound budgetary set up and risk insurance there is little change stress with regard to duty deterrence that is not planned. Cyprus company Formation has an outstanding worldwide notoriety of extraordinary administration and also exhortation for its seaward organization register.

Cyprus company Formation structuring is a stand apart amongst the most common and most safe seaward organization plans in the updated keeping money time. As a little tropical isle whose entire economy is important managing a free account based, the actual Cyprus government created gainful enactment to entice speculators coming from around the globe. Certainly, Cyprus is the middle point of all European worldwide exchange considering the fact that it really is deliberately found to encourage trade around the globe and also channel this once again through Europe.
Cyprus furthermore has stringent security laws and regulations that combat the legislature through knowing document holder information which can be unplaned with the make use of tablets to make certain security. The particular administration regarding Cyprus does not, and legitimately can’t, request enterprise and document holder info unless there is a genuine cause, for example, the suspicion of criminal movement. In that certain case, the particular researching government element is obliged to experience the process of law and show criminal mistrust or intend to get a court docket request in order to discharge individuals specific business indexes. There are databases associated with organizations recruited in the Cyprus place. Anyway along with Cyprus company Formation creation is connected with the be certain that your puzzle is to be enviously guarded. All bank representatives who will be taking care of diverse transactions tend to be vowed to adopt pledges regarding mystery.

There are various candidate companies accessible with a Cyprus organization institution. This supervision likewise provides yet another shield regarding protection for organizations to complete exchange around the world and put resources into possibly more harmful money connected wanders. The excess profit regarding shaping a company in Cyprus includes their sloppy exhausting regulations which frequently permit organizations to maintain an extensive part of their corporate benefits. They are obliged to consider 18.5% for your VAT as an element of the European Union. Aside from the VAT there are few inward costs Cyprus will take coming from organizations. There aren’t any duties taken from benefits of report investment charges or a legacy expense price.